SEO Case Studies Real Businesses, Real Results

The Challenge

An AI translation tool launching into a saturated SaaS niche dominated by entrenched players. Initial visibility on commercial search terms was effectively zero - the site competed against established translation platforms with five-figure backlink profiles and years of topical authority.

What We Did

• Technical SEO foundation: site speed remediation, indexing fixes, and full schema deployment (SoftwareApplication, FAQPage, BreadcrumbList)
• Long-tail keyword strategy targeting language-specific translation queries and comparison searches that the incumbents under-served
• Content programme - landing pages mapped to user intent plus an editorial blog covering tool comparisons and use cases
• Backlink campaign through AI and tech publications relevant to the translation niche
• Continuous refinement using Google Search Console query data - content iterated based on what real users were actually typing

The Challenge

A German-language e-commerce store with ~5,000 monthly clicks stuck on a plateau. Multiple technical liabilities - keyword cannibalisation across product and category pages, dozens of 404 errors, under-optimised category content - plus a backlink profile contaminated with low-quality and spammy links. The non-English language requirement added a content production challenge.

What We Did

• Site audit identified and resolved keyword cannibalisation across product and category URLs
• Cleared backlog of 404 errors and rebuilt category page content with deliberate keyword alignment
• Bilingual content workflow: optimised copy written in English, professionally translated to German, then sent to the client for native-speaker review before publishing
• Backlink audit and disavow campaign to clear spammy links dragging down domain trust
• Replacement link-building programme focused on high-quality, vape-niche relevant referring domains

The Challenge

A higher-education institution needing to grow organic visibility against established university websites with deep domain authority. The brand had minimal organic share of voice and was over-reliant on paid acquisition channels. Newer challenge layered on top: visibility in AI Search surfaces (ChatGPT, Google AI Overviews, Gemini) had become a meaningful traffic driver and the site had no presence.

What We Did

• Comprehensive technical audit and remediation across crawlability, schema, and site architecture
• Keyword strategy targeting degree-programme queries and course-specific informational intent
• Editorial content programme building topical authority around education themes
• Authority-grade backlink campaign - built 3.1K backlinks from 472 referring domains, raising authority score to 38
• AI Search optimisation - structured content for ChatGPT, AI Overview, AI Mode, and Gemini ingestion, resulting in 628 AI mentions across 1.6K cited pages

The Challenge

Leading automotive service business across Mussafah and Abu Dhabi with near-zero organic traffic at start of engagement. Heavily dependent on paid advertising for lead generation. Numerous technical issues including poor site architecture, lack of quality content, indexed but irrelevant pages, and a very low search-engine crawl rate.

What We Did

• End-to-end technical SEO overhaul: site architecture rebuild, crawl optimisation, indexation cleanup
• Content programme covering every service line with location-specific landing pages for Mussafah and Abu Dhabi
• Off-page link-building campaign aligned with automotive-niche authority sources
• Google Business Profile management with consistent posting, photo updates, and review acquisition - 300+ calls per month sustained

The Challenge

Following success with sister business Alzaabi Autocare, the same client entrusted us with their second brand - a premium exotic-vehicle service business needing the same organic-growth turnaround alongside aggressive GBP call generation.

What We Did

• Tailored SEO strategy adapted from the Alzaabi guide with positioning shift for premium exotic vehicle clientele
• Technical improvements: site speed, structured data for service categories, mobile UX
• Content optimisation focused on luxury and exotic car maintenance keyword clusters
• Backlink building from automotive enthusiast and luxury-vehicle publications
• Active Google Business Profile management - 1,635 total calls over engagement, peaking at 340 calls in a single month